don't get hung up on something being cheap or expensive...
ask what value it gives you, what it can do for you now and in the future.
Ask how it'll make your life easier, more productive, better.
Don't think a website is something you can leave till later.
While you sit still your rivals are building an online reputation, a fanbase, a following. Soon catchup won't even be an option - you'll be out of the game!